The companies Springtime, Futurniture, Tengbom Arkitekter and Eastwei Relations produced the concept for the pavilion, which has a façade and roof sheeting made of Prelaq Energy, a new product from SSAB. Prelaq Energy is an environmentally friendly, easily formable, colorful sheet steel that reduces energy consumption for heating, cooling and ventilation.
Besides BIE’s prize, the Swedish pavilion and its activities have received several other awards and commendations. CNN’s blog praised the pavilion for its arty appearance, Global Times designated the pavilion website as the best of Expo 2010, and one month ago Sweden received, together with three other pavilions, an award for being one of the Expo’s most commercially valuable pavilions.
Expo 2010 took place between May and October this year. The Swedish pavilion, which presented smart, everyday solutions on the theme “Better city, better life,” has had over 3.5 million visitors during the 6-month-long exhibition.
“This project is the largest marketing initiative Sweden has made abroad so far, and we are very pleased with the results,” said Annika Rembe, commissioner general of the Swedish Pavilion, in a press release. “It exceeds all expectations that we and our 110 partners had prior to the opening.”
SSAB is a world leader in the supply of high strength steels. SSAB offers products that have been developed in cooperation with customers, with the aim of creating a stronger, lighter and more durable world.
SSAB has 8 700 employees in more than 45 countries, and has production plants in Sweden and the USA. SSAB is quoted on the NASDAQ OMX Nordic stock exchange, Stockholm.