In efforts to obtain the overall objectives of the Group, the interaction between values, vision and strategy is decisive.
Vision
A stronger, lighter and more sustainable world
Together with our customers, we will go further than anyone else in realizing the full value of lighter, stronger and more durable steel products.
Values
The customer’s business in focus
We always take an active interest in the customers’ business and seek long-term relationships. By sharing knowledge, together we create value.
True
We are dedicated and proud of what we do. We build strong relationships by being open-minded, straightforward and honest and by sharing information and knowledge.
Always ahead
We are result-oriented. To achieve the highest performance we always proactively seek to be innovative and enhance our expertise further.
External commitments
SSAB is a member of the UN's Global Compact and supports the ten principles in the areas of human rights, labor, the environment and anti-corruption.
Strategy
Increase growth for niche products
The vision of a stronger, lighter and more sustainable world is based on the strategy of being the leader within our niche products, i.e. advanced high strength steels and quenched steels. This type of steel provides advantages for the end customers in the form of increased durability and abrasion resistance, lighter end product weight, while becoming significantly stronger than products produced using standard steels. The customer’s total economy is significantly improved and when less material is needed the impact on the environment is also reduced in all stages.
The goal for SSAB is to continuously increase the share niche products out of total shipments. On the Chinese market SSAB only sells niche products. This is where the fastest growth in demand for steel can be seen.
More than merely steel
SSAB’s strategy is based on more than merely steel. The customers are also offered advanced services in the form of product and process development together with SSAB. The entire strategy is based on close cooperation with the customers. By SSAB being involved at an early stage in the design and product development work, the steel’s qualities can be utilized to best effect. This generates increased know-how both for the customers and for SSAB and distinguishes SSAB from other steel companies.
Unique sales organization and unique brands
Hardox is probably the steel world’s best known product brand. By marketing the steel through strong product brands, SSAB has a unique position on the steel market. SSAB is working continuously to increase interest in, and the development of applications made of, high strength steels.
Efficient processes generate profitability and environmental gains
SSAB’s profitability is clearly linked to efficiency and cost control. Raw materials and energy are major cost items in SSAB’s operations. More efficient production reduces the use of energy and materials. This leads to lower costs, while at the same time mitigating the impact on the environment and climate. SSAB is already one of the most efficient steel producers in the world, but the objective is to achieve further reductions in carbon dioxide emissions at the blast furnace-based plants.
A safe and attractive workplace
The employees are crucial for continued success, and SSAB’s goal is to strengthen the organization and be an attractive employer. SSAB’s employees shall be motivated, proud and have confidence in SSAB acting responsibly in all situations. They must be able to develop in the work and contribute to promoting a safe workplace.